Privacy Policy

Effective date: August 24, 2026

CLI Electric Inc. (“CLI Electric,” “we,” “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our website, contact us, submit an online or social-media form, request an estimate or service call, or use our electrical services.

We handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”), where applicable.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Your name
• Telephone number
• Email address
• Home, business or service address
• Postal code
• Information about your property or electrical system
• Details about the electrical problem or service you require
• Your preferred service timing
• Photographs or documents you choose to provide
• Communications between you and CLI Electric
• Estimate, appointment, service, warranty and billing information
• Website usage information, such as your IP address, browser type, device information and pages visited
• Advertising and referral information, including whether you contacted us through Facebook, Instagram, Google or another platform

We limit collection to information reasonably necessary for the purposes described in this policy.

2. How We Collect Information

We may collect personal information when you:

• Complete a form on our website
• Submit a Meta Instant Form through Facebook or Instagram
• Call, email or message us
• Request an estimate, consultation or service call
• Schedule or receive electrical services
• Communicate with us about an existing or completed project
• Interact with our website, advertisements or social-media accounts

We may also receive information from advertising platforms, referral services, review websites, contractors or other parties when you have asked them to connect you with us or otherwise consented to the disclosure.

3. How We Use Personal Information

CLI Electric may use personal information to:

• Respond to inquiries and service requests
• Understand and assess an electrical problem
• Prepare estimates and recommendations
• Schedule and provide electrical services
• Contact you regarding an appointment, project or service request
• Maintain customer, project, warranty and service records
• Process invoices and payments
• Provide customer support
• Improve our website, advertising and customer experience
• Measure the performance of our marketing campaigns
• Protect our customers, employees, business and property
• Meet legal, regulatory, insurance, accounting and safety requirements
• Send promotional communications when permitted by law and with any consent required

We will not use personal information for a materially different purpose without obtaining consent, unless otherwise permitted or required by law.

4. Meta Lead Forms and Social Media

CLI Electric may use lead-generation forms and advertising tools provided by Meta Platforms, Inc., including Facebook and Instagram.

When you submit a Meta Instant Form, Meta may prefill or collect information from your Meta account and provide your submitted information to CLI Electric. We use that information to respond to your inquiry, discuss your electrical needs and arrange an estimate or service call.

Meta independently collects and processes information according to its own terms and privacy policy. We encourage you to review Meta’s privacy information and account settings before submitting a form.

Submitting a Meta form does not automatically subscribe you to unrelated promotional communications.

5. Consent

We obtain consent for the collection, use and disclosure of personal information where required.

Consent may be express or implied depending on the circumstances, the sensitivity of the information and your reasonable expectations. For example, when you submit a service-request form, you consent to CLI Electric using the information to contact you about that request.

You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. Withdrawal may limit our ability to respond to an inquiry or provide requested services.

6. When We Share Information

CLI Electric does not sell or rent personal information.

We may disclose information to:

• Employees and contractors who require it to perform their duties
• Website-hosting, email, communications, scheduling and customer-management providers
• Advertising and analytics providers, including Meta, where applicable
• Payment-processing, accounting and insurance providers
• Utilities, inspectors, permitting authorities or the Electrical Safety Authority when required for the work
• Legal, regulatory or law-enforcement authorities when required or permitted by law
• Professional advisers, including accountants, insurers and legal counsel
• A purchaser or successor in connection with a proposed or completed business transaction, subject to appropriate confidentiality protections

Service providers are expected to use personal information only for the services they perform for us and to protect it appropriately.

Some providers may process or store information outside Canada. Information processed in another jurisdiction may be subject to the laws and lawful-access requirements of that jurisdiction.

7. Website Analytics and Cookies

Our website and advertising partners may use cookies, pixels and similar technologies to:

• Operate and secure the website
• Remember preferences
• Understand website traffic and visitor interactions
• Measure advertising performance
• Improve our services and marketing

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required, we will obtain appropriate consent before using non-essential tracking technologies.

8. Marketing Communications

We may send promotional emails or electronic messages only when permitted by applicable law.

You may unsubscribe using the instructions in a message or by contacting us. Unsubscribing from promotional messages will not prevent us from sending communications required to respond to an inquiry, schedule work, provide service or administer an existing customer relationship.

9. Retention

We keep personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legal, accounting, insurance, warranty, safety and business requirements.

When information is no longer required, we take reasonable steps to securely delete, destroy or anonymize it.

10. Security

CLI Electric uses reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information under our control.

These safeguards may include restricted access, password protection, secure service providers and appropriate disposal practices. However, no electronic system or transmission method can be guaranteed to be completely secure.

11. Access and Correction

You may request:

• Access to personal information CLI Electric holds about you
• Correction of inaccurate or incomplete information
• Information about how your information has been used or disclosed
• Withdrawal of consent, where applicable
• Deletion of information that we are not legally or reasonably required to retain

We may need to verify your identity before responding. Certain legal exceptions may limit access or deletion rights.

12. Children’s Privacy

Our website and services are intended for adults seeking electrical services. We do not knowingly collect personal information from children under 18 without appropriate consent from a parent or guardian.

13. External Websites

Our website and social-media pages may contain links to third-party websites. CLI Electric is not responsible for the privacy practices, security or content of those third parties.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, technology or legal obligations.

The current version will be posted on our website with its effective date. Material changes may be communicated by additional means where appropriate.